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AI-driven Chatbot in E-Commerce

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The integration of AI-driven chatbots in e-commerce has transformed the way businesses connect with customers and efficiently manage their activities. These advances improve customer service interactions, promote transactions, and offer personalized suggestions - all of which contribute to increased customer satisfaction and increased sales conversions. In this study on e-commerce chatbots, we explore types of chatbots, such as rule-based and AI-based models. Discuss their advantages and disadvantages. We also explore the potential for chatbots to improve customer service quality reduce costs and strengthen customer relationships. In addition, we examine real-world examples of e-commerce companies that have improved their efficiency by integrating chatbots. The future work will explore various areas, including improving Natural Language Understanding (NLU) that enhances the interaction between chatbots and humans through Artificial Intelligence (AI) technologies of emotional intelligence and voice-command transactions; incorporating blockchain for enhanced security measures; and developing our AI chatbot for e-commerce purposes. In today’s changing business landscape, having customer-friendly chatbot systems can provide companies with a competitive advantage as chatbot technology continues to evolve and advance.

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Baloska, S., Mechkaroska, D., & Domazet, E. (2025). AI-driven Chatbot in E-Commerce. Journal of UIST, ISSN 2955-182X, 5(1), 30-40 https://journal.uist.edu.mk/wp-content/uploads/2025/03/Journal-of-UIST-Vol-5.pdf

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