Leveraging Customer Value: Custom CLV Calculator for Enhanced Market Insights

Abstract

Modern business strategies view customer lifetime value (CLV) calculation as a key metric in assessing the potential worth a customer could generate for a business in the future. Companies utilize CLV as a valuable tool in customer analytics and in establishing long-term customer relationships. This research explores how to develop and implement a customized CLV calculator that incorporates blockchain technology and artificial intelligence, tailored to industry-specific requirements. The study begins by analyzing the current methodologies and tools used to calculate CLV, focusing on their limitations and potential improvements. The proposed CLV calculator leverages blockchain’s ability to store data securely and transparently to provide better insights into customer behaviour and revenue potential, while employing artificial intelligence for predictive CLV calculation. Featuring an intuitive web interface, businesses can record customer purchases and gain comprehensive real-time insights into CLV, supporting more informed market decisions.